PayPerPost.com offers to sell your soul

And no one's willing to buy my soul.

When you work in online marketing you see things like this all the time. It's rather unfortunate that online media work so hard to blend "editorial" with "advertisement." Even more unfortunate that, unlike The New Yorker and other magazines, advertorial content doesn't come on a completely different paper weight (easily identified and ripped out) with a honking big ADVERTISING disclaimer.

There's a lot of money in blurring the line between advertising and, for lack of a better word, truth.

The next step in the evolution of the Internet: some brilliant (anti-NetZero) ISP will offer a totally commercial-free experience. They'll block not only pop-ups but Adsense ads, banners, affiliate links, junk websites, even those obnoxious double-underlined commercial links -- all that. And they'll charge... well, how much are you willing to pay?

A lot, I'll bet.