I've been thinking more and more about the intersection of creative writing and marketing -- which is as good a definition of copywriting as I've ever heard.
I like to think I'm adding value to my skills as a fiction writer by working on marketing writing. Sure, it's overkill to compare marketing writing to Hemingway, but it makes us hacks feel a lot better about ourselves. Minus the Nobel Prize, the house in the Keys, and the bestselling novels, of course...
My favorite part of this post: Hemingway was challenged to tell a story in only 6 words. The result? is a suitably melancholy sentence it seems only Hemingway could write.
For sale: baby shoes, never used.
Full post here